Nivea is Back for New Year’s Eve

On Dec. 31, the last day of 2010 and kicking off 2011, Nivea Lip Care will ties in its biggest marketing effort of the year to New Year’s Eve once again, according to reports.

As an official sponsor of the New Year’s Eve celebration in Times Square for the third year in a row, the Beiersdorf-owned personal care brand will hand out about 30,000 samples of lip balm and sponsor the Nivea Kiss Platform staging area.

This year, Nivea also is holding a contest on its Facebook page where couples in long-distance relationships vie for a chance to win a free trip to New York to be reunited in Times Square on New Year’s.

More info: www.facebook.com/#!/NIVEAusa